Italy Trip PlannerStart planning

For businesses

Featured Partner Program

Italy Trip Planner is new, and we're not selling placements yet. If you'd like to reach travellers while they plan their trip to Italy, here are the rules we'll work by. Write to us and we'll talk when placements open.

Register your interestSee our Editorial Policy

Working with us

Two ways to work with us

We write for international travellers planning a trip to Italy: its cities, coasts, lakes, mountains and islands.

When placements open

Featured Partner placements

Hotels, restaurants, tour operators, transfer companies and travel brands can appear as clearly labelled Featured Partners in the guides that fit them. We're not selling these yet; email us to be told first.

Commission

Affiliate partnerships

If you run an affiliate or referral programme with competitive terms, we can talk about an affiliate relationship instead of, or alongside, a placement.

The rules

How Featured Partners will appear

So you know exactly what you'd be buying, these rules will apply to every placement:

  • Every placement carries a visible "Featured Partner" label and a distinct visual treatment that separates it from editorial content.
  • Featured Partners sit in their own labelled sections or as labelled rows in comparison tables.
  • Featured Partners and our own recommendations are never interleaved or ranked together.
  • We decide where a placement goes within a guide, based on what serves readers best.

Vetting

How we'll check partners

Before accepting a Featured Partner, we check that:

  • The business is legitimately registered and operating in Italy, or legitimately serving travellers to Italy
  • Reviews on Google, Tripadvisor and other relevant platforms back up what's being claimed
  • It's a product or service we'd recommend to a friend visiting Italy
  • There are no significant unresolved consumer complaints or reputation issues

Where a business sits in an area one of our partners in Italy covers, that partner may be asked about it. Otherwise we use a documented check: the review trail, a conversation with the owner, and public sources on the business's registration and licences.

Pricing

How we'll price

We don't publish prices yet. When placements open, we'll quote each one individually by email. The price will depend on three things:

Factor 1

Article or category traffic

A placement on a high-intent article, such as getting from Rome's airport to the city, is priced differently from one on a niche destination guide.

Factor 2

Destination

Rome, Florence, Venice and the Amalfi Coast are priced differently from smaller or less-visited places.

Factor 3

Duration & exclusivity

Seasonal, annual or multi-year terms; exclusive (one Featured Partner per category) or non-exclusive.

Off the table

What we don't offer

Some things aren't available at any budget. We list them publicly so we don't waste each other's time.

  • Paid recommendations. Payment buys a labelled placement, never a place in our own recommendations.
  • Dofollow paid links. All commercial links carry rel="sponsored", which protects both of us from Google policy issues.
  • Sponsored articles disguised as editorial. Any paid content is clearly labelled.
  • Exact-match commercial anchor text. Anchors are your brand name, brand plus a descriptor, or a generic phrase.
  • Placements without editorial review. All Featured Partner content is reviewed and edited by us before publication.
  • Categories outside travel. No gambling, crypto, adult content, CBD, weapons, predatory financial products or unrelated industries.

Terms

Standard terms

Editorial controlWe have final say on wording, voice, placement and presentation. You review for factual accuracy before publication.
TermPlacements are fixed-term (seasonal, annual or multi-year). Permanent placements will be available at premium rates with an annual review.
RenewalPartners renew at the rates current at renewal.
Quality clauseWe may remove a placement if the business's quality, reviews or operations deteriorate significantly during the contract.

Fit

Who this is for

Works best for

  • Hotels, agriturismi, restaurants and tour operators in the Italian destinations we cover
  • Small family-run guesthouses and trattorie with strong reviews and a story worth telling
  • Rail, ferry, car hire, airport transfer and eSIM companies serving travellers to Italy
  • Travel insurance providers and travel-service brands

Not the right fit for

  • Pure SEO link-buying campaigns
  • Brands outside travel and tourism
  • Businesses expecting editorial endorsement in exchange for payment
  • Anyone asking for undisclosed placements or dofollow links

Get in touch

Tell us about your business

If your business fits, write to us with:

  • Your business and the Italian destination(s) or category you're interested in
  • Which guide(s) or section(s) you'd like to discuss
  • Your booking link, or your affiliate programme if you have one

We don't bulk-sell placements and we don't answer template outreach.

Email: panos@greektriplanner.me

Register your interestSee our Editorial Policy

Also serving travellers in Greece or Portugal?

The same founder runs Greek Trip Planner and Portugal Trip Planner. Ask us by email about placements across more than one site.

Ask about more than one site