Tuscany Tourism Statistics 2025: 45.8 Million Nights or 55.5 Million, Depending on the Rentals

Two counts for one year, and what each includes

The smaller count is the official one in the narrow sense. It covers hotels and what Italian statistics call extra-hotel accommodation, such as B&Bs, agritourism farms, campsites and hostels. Toscana Promozione's bulletin gives 15,141,534 arrivals and 45,769,090 nights for 2025 on that basis, with tourist rentals excluded. The data were extracted on 13 May 2026 and are provisional.

The Region states the exclusion in words. Its summary report on 2025, published by the Regione Toscana's statistics office in May 2026, says the "quasi 46 milioni" refers to the established accommodation supply, "escludendo quindi le locazioni", therefore excluding rentals. It adds that bringing tourist rentals into the count widens demand by about 2 million arrivals and 9.7 million nights. The rentals in question are about 61,000 units, run as a business or not, with about 304,000 beds.

The larger count adds those rentals. Toscana Promozione's bulletin gives about 17.3 million arrivals and 55.5 million nights on that basis, and puts the rentals at about 2.1 million arrivals and 9.7 million nights. IRPET's report describes its own figures as estimates "che integrano le rilevazioni ufficiali con la componente delle locazioni turistiche brevi", which integrate the official surveys with the short-term rental component. It puts that component at about 18% of all nights.

Toscana Promozione gives the rentals 17.7% of nights and 12.3% of arrivals. The bulletin's 17.7% cannot be reproduced from its own totals: 9.7 million rental nights on top of 45,769,090 gives 17.4-17.6% (our arithmetic). IRPET says about 18%. The differences are small, but until the bulletin is checked line by line the safer wording is "about 18%", with the publisher named.

Which count is "right" depends on the question. The narrow count is closer in scope to ISTAT's old basis, though, as shown below, the two do not match exactly, and it is the one the Region uses for its headline. The wide count is closer to the number of nights tourists actually spent in Tuscany, because a growing part of demand sits in rentals. On the Region's own wording, even the wide count may be short: the summary report says rentals are still assumed to be underestimated, not negligibly, in some areas where they are most common. Both totals are provisional until ISTAT, Italy's national statistics institute and the owner of the survey, validates them, IRPET notes.

Without rentals 2025 was flat; the rentals grew by a quarter

The two counts tell different stories about 2025 because almost all the growth sits in the part one of them leaves out.

On the narrow count, Tuscany stood still. Nights rose 0.12% and arrivals 1.38%, according to Toscana Promozione. The Region called it "una sostanziale stabilità dei flussi", substantial stability, and titled its release "Turismo in Toscana nel 2025: stabile rispetto al 2024". Its summary report adds that nights were still about 5% below 2018 and 2019, and that Italian demand in hotels fell about 2% on 2024. IRPET's own breakdown points the same way: on its figures, nights excluding rentals rose 0.1% and were 5.5% below 2019.

The rentals grew fast. The Region's summary report says they recorded increases above 25% on the previous year, and asks for caution in reading the comparison. This report uses the Region's wording, "more than 25%", because it is the figure we could confirm in the source text.

Put the two together and the total rises. IRPET puts nights including rentals at about 55.5 million in 2025, up 3.8% on 2024 and 8.1% above 2019 on its own series. Hotels fell 0.8%, IRPET says, while extra-hotel accommodation grew 6.9% with rentals included and 0.9% without them. The arithmetic is consistent: a flat count of about 45.8 million plus a rental segment growing by about a quarter gives a total close to IRPET's 3.8%. In plain terms, Tuscany's 2025 growth is the rentals.

The growth is also mostly foreign. IRPET puts foreign nights including rentals at 32.8 million, almost 60% of the total, up 5.3% on 2024 and 20.2% above 2019. Italian nights rose 1.8% and were 5.7% below 2019. IRPET does not print the Italian total; 55.5 million minus 32.8 million gives about 22.7 million (our arithmetic). Foreign visitors accounted for 3.1 of the 3.8 points of growth, IRPET says.

Eurostat's 55.5 million and the break in the series

Tuscany's numbers also show how the national break in Italy's tourism statistics reaches the regions. Eurostat publishes nights by region in its dataset tour_occ_nin2, under the code ITI1 for Tuscany. It gives 46,019,310 nights for 2023, 46,220,821 for 2024 and 55,475,875 for 2025.

The 2024 figure matches ISTAT's Statistica Today on 2024 tourism, published on 9 March 2026, which gives Tuscany 46,220,821 nights, up 0.4% on 2023 and 9.9% of Italy's total. That is the old basis, hotels and registered extra-hotel accommodation. The 2025 figure is on a wider basis. Subtracting Toscana Promozione's narrow count from Eurostat's 2025 value leaves 9,706,785 nights (our arithmetic), almost exactly the 9.7 million rental nights the Region and the bulletin describe. On that evidence, Eurostat's 2025 number is the count with rentals; that is our inference.

Eurostat's data as we retrieved them carry no flag marking a break between 2024 and 2025. The conclusion that 2025 is on a different basis is our inference from the match with 55.5 million, not a statement by Eurostat. The national series shows a similar pattern: Eurostat carries Italy's 2025 total of 535,463,245 nights, which ISTAT says includes non-business private rentals for the first time, next to a 2024 total left on the old basis. Whether Tuscany's 2025 Eurostat value covers exactly the same rental categories as the Region's 9.7 million, which include business and non-business rentals, is not stated in any source we read. How that changes Italy's place in Europe is set out in Italy versus Spain on tourism nights, and the 2026 national numbers are tracked in our Italy tourism record watch.

Three comparisons break on this table. The first is Eurostat 2024 against Eurostat 2025, which would show Tuscany growing by about a fifth in a year the Region called stable. The second is ISTAT's 46.2 million for 2024 against Toscana Promozione's 45.8 million for 2025, which would suggest a fall of about 1%. Toscana Promozione itself reports a rise of 0.12%, which implies its 2024 comparison base was about 45.7 million (our arithmetic), roughly half a million below ISTAT's validated 2024 figure. No source explains the gap; it may reflect a provisional 2024 extraction, but that is not stated. The third is any 2025 total set against 2019 without naming the basis: the narrow count is about 5% below 2019, while IRPET's wider total is 8.1% above it.

The comparisons that do work are within one series. Eurostat's 2023 to 2024 change, on one basis, is +0.44% (our arithmetic; ISTAT gives +0.4%). Toscana Promozione's +0.12% compares like with like inside its bulletin. IRPET's +3.8% compares its own rentals-included estimates for both years. No publisher has yet produced a 2024 total for Tuscany on the rentals-included basis that Eurostat's 2025 value appears to use.

Who visits Tuscany: foreigners, and Americans first by arrivals

Tuscany's tourism is majority foreign on every count. In Toscana Promozione's narrow count, foreign visitors made 57.91% of arrivals and 57.95% of nights in 2025, about 8.8 million arrivals and 26.5 million nights on our arithmetic. Italians made the rest. On IRPET's wider count the foreign share of nights is close to 60%.

The United States is Tuscany's largest foreign market by arrivals and its second by nights. Toscana Promozione's market table for 2025 gives about 1.3 million American arrivals and 3.9 million American nights. Germany sends fewer arrivals, about 1 million, but stays longer and leads on nights with about 4.6 million. The Netherlands, France and the United Kingdom follow on nights. These market figures exclude rentals, are provisional and are rounded in the bulletin, which gives no change on 2024 by market.

IRPET adds a growth rate on its wider count: American nights rose 6.3% on 2024 and contributed 0.54 percentage points of Tuscany's 3.8% growth, out of the 3.1 points that came from all foreign visitors. The national picture for American visitors, which runs on three different official counts, is in our report on American tourists in Italy.

The bulletin gives about 480,000 UK arrivals and 1.4 million UK nights in 2025, fourth among foreign markets by arrivals and fifth by nights. UK readers planning Tuscany holidays are part of a market that, nationally, the Bank of Italy measures by trips and spending; we found no UK spending figure for Tuscany.

Two simple ratios put the totals in proportion, and both depend on which count is used. Tuscany had 3,659,222 residents on 1 January 2026, according to ISTAT's estimate as republished by Tuttitalia. Dividing the rentals-excluded nights by that population gives about 12.5 tourist nights per resident in 2025; using Eurostat's rentals-included total gives about 15.2 (our arithmetic for both). The ratio is a measure of scale, not of crowding: it says nothing about where in the region, or in which month, the nights fall.

Average stays are short on both counts. On Toscana Promozione's narrow count, 45,769,090 nights over 15,141,534 arrivals is about 3.0 nights per arrival. On the bulletin's rounded wider totals, 55.5 million over 17.3 million is about 3.2 (our arithmetic). The difference suggests that rental guests stay somewhat longer than guests in hotels and registered accommodation, which fits the Pisa figures below, but no regional source states an average stay for rentals, so this is an indication rather than a finding.

Florence and Pisa: the city figures, and one that is poorly sourced

The cities sit inside the regional count, but their figures come from different publishers, years and bases.

Florence is the largest. ISTAT counts about 9,192,960 nights in the comune of Florence in 2024, on the old basis, with foreign guests at 83%. That is 2.0% of Italy's nights and about a fifth of Tuscany's 2024 total (our arithmetic). With 361,625 residents on 1 January 2026, according to ISTAT figures in the city's June 2026 statistical bulletin, Florence counted about 25 nights per resident, mixing a 2024 nights figure with a 2026 population. Toscana Promozione's bulletin reports tourism areas rather than cities.

For Florence in 2025 there is no official city release that we could find. The figures in circulation, about 4.77 million arrivals and about 11.5 million nights, come from the minutes of a city council committee hearing on 23 June 2026, where a presenter from the Centro Studi Turistici research firm cited ISTAT. The minutes write the nights as "11.522" without a unit, and they do not say whether short-term rentals are included. A newspaper report in December 2025 gave estimates for January to October. Neither is an official count, and this report does not headline either. Florence's rental rules, which cap new short-term rentals in its UNESCO area and, since June 2026, in surrounding zones, are covered in our report on Florence's short-term rental ban.

Pisa publishes more. The Comune di Pisa's 2025 tourism report, prepared by the Centro Studi Turistici on regional observatory data and still awaiting ISTAT validation, counts 1,021,421 arrivals (+3.7%) and 2,248,117 nights (+2.7%) in the city, rentals included. Foreign nights rose 6.7% to 1,373,259; Italian nights fell 3.1% to 874,858. Rentals accounted for 162,855 arrivals and 436,228 nights, about 19% of the city's nights on our arithmetic. Pisa's count includes rentals and Florence's 2024 ISTAT count does not, so the two cities cannot be compared on these figures.

Siena, Lucca and the other towns have no 2025 figures in any source we opened. Toscana Promozione reports by 28 tourism areas, not provinces, and IRPET does not break its total down by city.

Getting there: Pisa and Florence airports

Tuscany's two main airports both grew faster than the regional nights count in 2025. Pisa's Galileo Galilei airport handled 5,977,227 passengers, up 7.8%, and Florence's Amerigo Vespucci airport handled 3,847,658, up 9.4%, according to Assaeroporti figures as republished by Italiavola & Travel. Together that is 9,824,885 passengers (our sum), consistent with the 9.8 million and +8.4% that Toscana Aeroporti, which runs both, gave in January 2026.

Airport passengers are not visitors. Each arrival and departure counts, and residents flying out count too. With about 3.66 million residents in Tuscany on 1 January 2026 (ISTAT's estimate as republished by Tuttitalia), the two airports handled about 2.7 passengers per resident in 2025 (our arithmetic). Many visitors also arrive by train from Rome or Milan, or through Bologna and Rome airports, which these figures do not capture.

Growth continued in 2026 at a slower pace. Toscana Aeroporti reported, in figures carried by Teleborsa on 6 October 2026, more than 3 million passengers at Florence in January to September (+4.2%), more than 5 million at Pisa (+6.6%) and more than 8 million for the two together (+5.6%). September alone brought almost 1.1 million passengers (+7.9%), which the release described as a record. Those are rounded operator figures, not Assaeroporti's table.

Airport growth and nights growth should not be read as the same thing. In 2025 the two airports grew by 7.8% and 9.4% while the rentals-excluded nights count grew by 0.12%. Part of the gap is the rentals, which the narrow count leaves out; part is residents' own travel; and part may be visitors to the Cinque Terre in Liguria, or to Umbria, who fly into Pisa or Florence and sleep outside Tuscany. No source splits airport passengers by purpose or destination, so the size of each part is unknown.

2026 so far: rentals still lead

The only regional 2026 nights figures are in IRPET's report, for the first quarter. Nights rose 5.3% on the first quarter of 2025, with foreign nights up 7.6% and Italian nights up 2.6%. Extra-hotel accommodation, which in IRPET's count includes rentals, rose 11.9%, against 1.3% for hotels. Because that category includes rentals, the gap is consistent with rentals continuing to grow faster than hotels in 2026, but the quarterly figures as we read them do not isolate rentals, so the size of their share is not known. North American nights rose 2.5%; IRPET gives no separate figure for the United States. A single quarter's percentage says little about a full year.

Toscana Promozione's website listed no 2026 report when we checked. We found no regional breakdown in the national 2026 data from ISTAT and Eurostat. We found no monthly 2025 profile for the region in any source we opened, so the data cannot say which months are busiest; seasons and planning are covered in our Tuscany travel guide.

One legal point frames the rental figures: Italy's Constitutional Court, in sentenza n. 186/2025, rejected the government's challenge to Tuscany's consolidated tourism law, L.R. 61/2024.

What travellers, businesses and analysts can take from the numbers

Travellers planning Tuscany holidays are going to a region where most visitors are foreign and a growing share stay in rentals. On the Region's figures, about 61,000 tourist rentals with about 304,000 beds added roughly 9.7 million nights in 2025, and that segment grew by more than a quarter while hotels stood still. The comune of Florence alone accounted for about a fifth of Tuscany's nights in 2024 (ISTAT). Florence caps new short-term rentals in its UNESCO area and, since June 2026, in surrounding zones, which affects where new listings can appear. Our Florence travel guide and Pisa travel guide cover the two arrival cities.

Tourism businesses and investors should benchmark against the count that matches their segment. A hotel comparing itself with 45.8 million nights is comparing with a market that was flat in 2025, and IRPET says hotel nights fell 0.8%. A rental operator comparing with 55.5 million is comparing with a total whose growth came almost entirely from rentals. The Region warns that the rental growth rate should be read with caution, without saying why in the text we read. One possibility, which is our reading and not the Region's, is that more rentals are being registered and counted, so part of the rise could be better measurement rather than more guests. No source separates the two.

Journalists and analysts should name the series, the scope and the publisher every time. The 45,769,090 nights are Toscana Promozione's provisional count for 2025, rentals excluded. The 55.5 million is the same bulletin's gross total and IRPET's estimate, rentals included; Eurostat's 2025 value of 55,475,875 matches it, and reading it as including rentals is our inference, not Eurostat's statement. Eurostat's 2024 value is on ISTAT's old basis, so no growth rate can be read from its 2024 and 2025 figures. Florence's 2025 numbers come from a council minute, not a city release. And every 2025 figure is provisional until ISTAT validates it.

The pattern is the one that runs through this series of reports. Italy's regions publish detailed totals, and Tuscany publishes more than most, with both counts in one bulletin. What is missing is a 2024 figure on the wider basis, a city-level series for Florence, a breakdown by province, and an explanation of how rentals are estimated. Until those appear, the honest way to describe Tuscany's tourism in 2025 is with two numbers, and a sentence saying which one you mean.